Special issue. Includes bibliographical references and index.
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1. Introduction : social influence and consumer behavior / Daniel J. Howard -- 2. The world's (truly) oldest profession : social influence in evolutionary perspective / Jill M. Sundie ... [et al.] -- 3. iPhones for friends, refrigerators for family : how products prime social networks / Lalin Anik and Michael I. Norton -- 4. A risk of meaning transfer : are negative associations more likely to transfer than positive associations? / Margaret C. Campbell and Caleb Warren -- 5. Post-decisional information search : balancing the pains of suspecting the worst with the comforts of knowing the worst / Yaniv Shani and Marcel Zeelenberg -- 6. Process evidence for the question-behavior effect : influencing socially normative behaviors / Eric R. Spangenberg ... [et al.] -- 7. Social foundations of emotions in family consumption decision making / Rachel Oakley Hsiung, Julie A. Ruth and Richard P. Bagozzi -- 8. Fear-then-relief-then argument : how to sell goods using the EDTR technique of social influence / Dariusz Dolinski and Katarzyna Szczucka.