Errata slip inserted. Originally presented as the author's thesis, University of Texas at Austin, 1971. Includes bibliographical references (pages 347-353) and index.

The broad view of cluster analysis -- Conceptual problems in cluster analysis -- Variables and scales -- Measures of association among variables -- Measures of association among data units -- Hierarchical clustering methods -- Nonhierarchical clustering methods -- Promoting interpretation of clustering results -- Strategies for using cluster analysis -- Comparative evaluation of cluster analysis methods -- Appendix A: Correlation and nominal variables -- Appendix B : Programs for scale conversions -- Appendix C: Programs for association measures among nominal and interval variables -- Appendix D: Programs for association measures involving binary variables -- Appendix E: Programs for Hierarchical cluster analysis -- Appendix F: Programs for Nonhierarchical clustering -- Appendix G: Programs to aid interpretation of clustering results -- Appendix H: Relations among cluster analysis programs.