Record Display for the EPA National Library Catalog


Main Title Predictably irrational : the hidden forces that shape our decisions /
Author Ariely, Dan,
Publisher Harper,
Year Published 2008
OCLC Number 182521026
ISBN 9780061353239; 006135323X; 9780007256525; 0007256523; 9780007256532; 0007256531; 9780062018205; 0062018205
Subjects Decision making ; Economics--Psychological aspects ; Consumer behavior ; Comportement social ; Comportement du consommateur ; Comportement conomique ; Marketing ; Prix ; Aspects psychologiques ; Entscheidungsfindung ; Irrationalität ; Verbraucherverhalten ; Irrationaliteit ; Besluitvorming ; Omdèome ; Resonerande (psykologi) ; Thought and thinking ; Reasoning ; Consumers ; Individual behaviour ; Entscheidungsfindung--(DE-588)4113446-1 ; Irrationalität--(DE-588)4162427-0 ; Verbraucherverhalten--(DE-588)4062644-1
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Table of contents
Table of contents
Library Call Number Additional Info Location Last
EKBM  BF448.A75 2008 Research Triangle Park Library/RTP, NC 12/12/2011
Edition 1st ed.
Collation xxii, 280 pages : illustrations ; 23 cm
Includes bibliographical references (pages 259-267) and index.
Contents Notes
1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.