Pt. I: Historical and mainstream media representations. The persistence of yellow peril discourse ; Media yellowface "logics" ; Problematic representation of Asian American gender and sexuality ; Threatening model minorities: the Asian American Horatio Alger story -- Pt. II: Striving for media independence. Asian American public criticisms and community protests ; Asian American media independence ; The interface of Asian American independent media and the mainstream ; Asian American new media practices ; Mobilizing organizations ; Conclusion: Many languages, one voice -- Appendix: Transcript of the JV and Elvis prank phone call -- Glossary of key terms. "This exciting book provides a concise, thoughtful, and critical approach to the study of Asian Americans and the media. Introducing the complex subject of representations of Asian Americans in US media, the authors explore ways in which Asian Americans have resisted those representations, often through their own media productions." "In an engaging manner, Ono and Pham summarize key scholarship and lay theoretical groundwork to help the reader understand this vibrant area of study. Representations are covered both in traditional media, including print, film, music, and television, and in newer media, primarily Internet situated. The authors powerfully illustrate how Asian Americans had little control over early forms of their representation in US media, analysing the resultant images constructed by historically dominant white society. Ono and Pham highlight the recurrent patterns of representations and the diversity of responses by Asian Americans, who today are often creating complex, sophisticated, and imaginative self-portraits." "Asian Americans and the Media will be an ideal text for all students taking courses on Asian American Studies, Minorities and the Media, Media Criticism, and Race and Ethnic Studies."--BOOK JACKET.