Record Display for the EPA National Library CatalogRECORD NUMBER: 44 OF 58
|Main Title||The accidental library marketer /|
|Subjects||Libraries--Marketing ; Libraries--Public relations ; Libraries ; Advertising as a Topic ; Marketing ; Public Relations|
|Collation||xvi, 294 p. : ill. ; 23 cm.|
Includes bibliographical references and index.
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.