Record Display for the EPA National Library Catalog
RECORD NUMBER: 1 OF 1| Main Title | Creating brand loyalty : the management of power positioning and really great advertising / | |||||||||||
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| Author | Czerniawski, Richard D. | |||||||||||
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| Publisher | AMACOM, | |||||||||||
| Year Published | 1999 | |||||||||||
| OCLC Number | 41049727 | |||||||||||
| ISBN | 0814405010 | |||||||||||
| Subjects | Advertising--Brand name products ; Brand loyalty ; Brand loyalty ; Advertising--Brand name products | |||||||||||
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| Collation | xxi, 298 p. : ill. ; 23 cm. | |||||||||||
| Notes | Includes index. |