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Main Title Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage /
Author Esty, Daniel C.
Other Authors
Author Title of a Work
Winston, Andrew S.
Publisher Yale University Press,
Year Published 2006
OCLC Number 70335029
ISBN 9780300119978; 0300119976
Subjects Industrial management--Environmental aspects ; Corporations--Environmental aspects ; Business enterprises--Environmental aspects ; Multinationales Unternehmen--(DE-588)4075092-9 ; Umweltbewusstsein--(DE-588)4078517-8 ; Umweltbezogenes Management--(DE-588)4201709-9 ; Unternehmen--(DE-588)4061963-1 ; Wettbewerbsvorteil--(DE-588)4219652-8 ; Miljèoledning ; Fèoretagsekonomi
Internet Access
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Contributor biographical information
Publisher description
Table of contents
Contributor biographical information
Publisher description
Table of contents
The John G. Hartman Memorial Library Fund Home Page
Library Call Number Additional Info Location Last
EHAM  HD30.255.E88 2006 Region 1 Library/Boston,MA 12/20/2010
EKBM  HD30.255.E88 2006 Research Triangle Park Library/RTP, NC 04/13/2007
EOAM  HD30.255.E88 2006 2 c. Region 8 Technical Library/Denver,CO 02/01/2008
ESAM  HD30.255.E88 2006 Region 10 Library/Seattle,WA 01/03/2011
Collation xv, 366 pages : illustrations ; 24 cm
Includes bibliographical references (pages 321-348) and index.
Contents Notes
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success, establishing an "eco-advantage" in the marketplace. This book is written for executives at all levels and in businesses of all kinds. It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution, not legalisms, platitudes, and abstractions, they present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.