Record Display for the EPA National Library Catalog
RECORD NUMBER: 3 OF 15
|OLS Field Name||OLS Field Data|
|Main Title||Effective climate change communication for water utilities /|
|Author||Raucher, Robert S.|
|Publisher||Water Research Foundation,|
|Subjects||Climatic changes--Public opinion. ; Water utilities--Public relations.|
|Collation||xxi, 143 pages : illustrations ; 28 cm|
Includes bibliographical references (pages 137-142).
1. Guidance : effective communication about climate change -- 2. Why is it so difficult to talk about climate change? -- 3. Two climate change communication opportunities : a critical conversation and a reasoned discourse -- 4. What to Americans really think about community water and climate change -- 5. Audience segmentation -- 6. Message test results -- 7. Designing a message that builds support for water-utility climate-related actions -- 8. Putting it all together : creating effective communications about climate change -- Appendix A. What to do when you do not want to mention climate change -- Appendix B. Risk communication tip sheet (from Vincent Covello) -- Appendix C. Climate change survey methodology (on WRF website) -- Appendix D. Segmentation methodology -- Appendix E. List of communication examples -- Appendix F. Sample climate change message mapping worksheets developed for Miami-Dade Water and Sewer Department and Denver Water -- Appendix G.A communication primer -- References.