| Main Title |
Basic marketing : a global-managerial approach / |
| Author |
Perreault, William D.,
|
| Other Authors |
|
| Publisher |
Irwin/McGraw-Hill, |
| Year Published |
1999 |
| OCLC Number |
38862495 |
| ISBN |
007228840X; 9780072288407; 0072281480; 9780072281484; 9780256209822; 0256209820; 0071158332; 9780071158336; 0072380233; 9780072380231; 0075610280; 9780075610281; 0070005672; 9780070005679 |
| Subjects |
Marketing--Management ;
Marketing--United States--Management ;
Export marketing--Management
|
| Holdings |
| Library |
Call Number |
Additional Info |
Location |
Last
Modified |
Checkout
Status |
| ELCM |
HF5415.13.M369 1999 |
|
NVFEL Library/Ann Arbor, MI |
06/15/2001 |
|
| Edition |
13th ed. |
| Collation |
xxiv, 791, 31 pages : illustrations ; 29 cm + 1 computer optical disc (4 3/4 in.). |
| Notes |
Includes bibliographical references (pages 743-786) and index. |
| Contents Notes |
-- Instructor's manual -- Manual of objective tests. |
