First pub. in 2007. "Over 40 individuals from academia, government, non-profit advocacy groups, the business community and other areas of the private sector met in June 2004 for a three-day workshop at NCAR, [Institute for the Study of Society and Environment]." -- Preface. Includes bibliographical references and index.
"The need for effective communication, public outreach, and education to increase support for policy, collective action, and behavior change is ever present and is perhaps most pressing in the context of anthropogenic climate change. This book is the first to take a comprehensive look at communication and social change specifically targeted to climate change."--Cover, p. . Introduction -- Weather it's climate change? / Ann Bostrom and Daniel Lashof -- Communicating the risks of global warming : American risk perceptions, affective images, and interpretive communities / Anthony Leiserowitz -- More bad news : the risk of neglecting emotional responses to climate change information / Susanne C. Moser -- Public scares : changing the issue culture / Sheldon Ungar -- The challenge of trying to make a difference using media messages / Sharon Dunwoody -- Listening to the audience : San Diego hones its communication strategy by soliciting residents' views / Linda Giannelli Pratt and Sarah Rabkin -- The climate-justice link : communicating risk with low-income and minority audiences / Julian Agyeman ... [et al.] -- Postcards from the (not so) frozen North : talking about climate change in Alaska / Shannon McNeely and Orville Huntington -- Climate change : a moral issue / Sally Bingham -- Einstein, Roosevelt, and the atom bomb : lessons learned for scientists communicating climate change / Lucy Warner -- Across the great divide : supporting scientists as effective messengers in the public sphere / Nancy Cole with Susan Watrous -- Dealing with climate change contrarians / Aaron M. McCright -- A role for dialogue in communication about climate change / Kathleen Regan -- Information is not enough / Caron Chess and Branden B. Johnson -- Stuck in the slow lane of behavior change? : a not-so-superhuman perspective on getting out of our cars / John Tribbia -- Consumption behavior and narratives about the good life / Laurie Michaelis -- Educating for "intelligent environmental action" in an age of global warming / Tina Grotzer and Rebecca Lincoln -- Education for global responsibility / Mary Catherine Bateson -- Changing the world one household at a time : Portland's 30-day program to lose 5,000 pounds / Sarah Rabkin with David Gershon -- Changing organizational ethics and practices toward climate and environment / Keith James, April Smith, and Bob Doppelt -- Change in the marketplace : business leadership and communication / Vicki Arroyo and Benjamin Preston -- The market as messenger : sending the right signals / John Atcheson -- Making it easy : establishing energy efficiency and renewable energy as routine best practice / Lisa Dilling and Barbara Farhar -- Forming networks, enabling leaders, financing action : the Cities for Climate Protection campaign / Abby Young -- Ending the piecemeal approach : Santa Monica's comprehensive plan for sustainability / Susan Watrous and Natasha Fraley -- States leading the way on climate change action : the view from the Northeast / Abbey Tennis -- West Coast Governors' Global Warming Initiative : using regional partnerships to coordinate climate action / Pierre duVair ... [et al.] -- Building social movements / David S. Meyer -- Climate litigation : shaping public policy and stimulating debate / Marilyn Averill -- The moral and political challenges of climate change / Dale Jamieson -- An ongoing dialogue on climate change : the Boulder Manifesto / Robert Harriss -- Toward the social tipping point : changing a climate for change / Susanne C. Moser and Lisa Dilling.