| Contents Notes |
Introduction to qualitative communication research : Introduction: Working with (and studying) cops ; Four paradigms and (maybe) a funeral: a brief history of qualitative communication research ; Feeling corporate, going global: two trends in qualitative communication research ; Looking closer: the conduct of qualitative research in communications -- Theoretical traditions and qualitative communication research : Qualitative research and communication theory ; The phenomenological tradition ; The sociocultural tradition ; The critical tradition -- Design I: Planning research projects : "My city, my society, and my life": Renee's story ; Sources of research ideas ; Moving toward a commitment ; Evaluating the scene -- Design II: Implementing research projects : Negotiating access ; Exploratory methods ; Sampling ; Human subject protections ; The research proposal -- Producing data I: Participation, observation, and recording social action : Introduction: Fieldwork, ethnography, and participant observation ; Successful participant observation ; Adapting roles ; Tactical observing ; Writing fieldnotes ; New media and participant observation -- Producing data II: Qualitative interviewing : Purpose of the qualitative interview ; Types of interviews in communication research ; The practices of interviewing ; Question design and use ; Transcribing interviews -- Producing data III: Analyzing material culture and documents : Material culture ; Documents -- Sense making: qualitative data analysis and interpretation : Qualitative data analysis ; Tools for analysis ; Interpretations ; Evaluating interpretations -- Writing, authoring, and publishing : Introduction: Going public ; The crisis of representation ; After the fall: reading and writing qualitative research ; Institutional contexts of qualitative writing ; The craft of qualitative writing: three types of format and their related strategies ; Some final thoughts on writing -- Epilogue. |
