Record Display for the EPA National Library Catalog


Main Title Escape from the ivory tower : a guide to making your science matter /
Author Baron, Nancy,
Publisher Island Press,
Year Published 2010
OCLC Number 496964242
ISBN 9781597266635; 9781597266642; 1597266639; 1597266647
Subjects Communication in science ; Science news ; Science--Vocational guidance ; Wissenschaft ; Kommunikation ; èOffentlichkeitsarbeit ; Forskare ; Vetenskaplig kommunikation
Library Call Number Additional Info Location Last
EHBM  Q223.B37 2010 CEMM/ACESD Library/Narragansett,RI 05/14/2019
Collation xxii, 246 pages : illustrations ; 23 cm
Includes bibliographical references (pages 233-238) and index.
Contents Notes
The scientist communicator. Introduction ; The decision to speak out -- A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you -- The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray -- Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. --From publisher description.