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RECORD NUMBER: 29 OF 123

Main Title Effective public relations /
Author Cutlip, Scott M.
Other Authors
Author Title of a Work
Center, Allen H.
Broom, Glen M.
Publisher Prentice Hall,
Year Published 2000
OCLC Number 40925951
ISBN 0135412110; 9780135412114; 0130256161; 9780130256164
Subjects Public relations ; Relations publiques
Holdings
Library Call Number Additional Info Location Last
Modified		 Checkout
Status
ELBM  HM1221.C88 2000 AWBERC Library/Cincinnati,OH 07/06/2010
Edition 8th ed.
Collation xx, 588 p. : ill. ; 25 cm.
Notes
Includes bibliographical references and index.
Contents Notes
Pt. I. Concept, Practitioners, Context, and Origins. Ch. 1. Introduction to Contemporary Public Relations. Ch. 2. Practitioners of Public Relations. Ch. 3. Organizational Settings. Ch. 4. Historical Origins -- Pt. II. Foundations. Ch. 5. Ethics and Professionalism. Ch. 6. Legal Considerations. Ch. 7. Theoretical Underpinnings: Adjustment and Adaptation. Ch. 8. Communication and Public Opinion. Ch. 9. Media and Media Relations -- Pt. III. Management Process. Ch. 10. Step One: Defining Public Relations Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating. Ch. 13. Step Four: Evaluating the Program -- Pt. IV. The Practice. Ch. 14. Business and Industry. Ch. 15. Government and Politics. Ch. 16. Nonprofit Organizations, Health Care, and Education. Ch. 17. Trade Associations, Professional Societies, and Labor Unions.