Details of the Outreach Product



Title: Watershed Watch: Evaluation of Watershed Watch Campaign Effectiveness 2003 Public Opinion Survey and Focus Groups
Type: Evaluation
State: California
Agency: Santa Clara Valley Urban Runoff Pollution Prevention Program (SCVURPPP)
Sunnyvale, CA, 94086
Primary Contact/Email: Jill Bicknell
Description:
Website: www.scvurppp.org/
Permission Comments: Permission is granted for other organizations or individuals to replicate and use the files subject to the following restrictions: 1) acknowledge Santa Clara Valley Urban Runoff Pollution Prevention Program for use of materials; 2) inform Santa Clara Valley Urban Runoff Pollution Prevention Program about the purpose of use (I.e., where and how the materials are being used).
Contact for Permission: Jill Bicknell, (408) 720 - 8811
Year: 2003
Related Media Campaign: Watershed Watch
Survey Purpose The goals of the survey include: (1) assessing the success of the campaign in meeting its goals among the primary target audiences; (2) evaluating the effectiveness of campaign messages; (3) seeing if campaign messages are successful in increasing the target audience's awareness about watershed stewardship and pollution prevention; and (4) gauging if campaign messages are influencing behavior.