Details of the Outreach Product



Title: Erase the Waste: Storm Water Public Education Program Resident Population Telephone Survey - 2004 Evaluation and Next Steps
Type: Evaluation
State: California
Agency: California State Water Board
Sacramento, CA, 95812
Primary Contact/Email: Sandra Salazar-Thompson
Description:
Website: www.swrcb.ca.gov/erasethewaste/docs/evaluation.pdf
Permission Comments: Permission is granted for other organizations or individuals to modify the files and use for their own outreach campaigns. Please contact Permission Contact listed prior to use to track usage of products.
Contact for Permission: Tom Mays, (916) 341 - 5254
Year: 2004
Related Media Campaign: Erase the Waste
Survey Purpose The specific goals of this 2004 evaluation are to: (1) determine the level to which the campaign penetrated public consciousness and influenced intentions and/or behavior; (2) evaluate the effectiveness of the campaign in reaching residents identified as key target groups; and (3) provide insights based on key learnings.