Details of the Outreach Product

Title: Changing Homeowners' Lawn Care Behavior... Social Sciences Results Summary
Type: Report
State: Not State-Specific
Agency: CSREES - New England Regional Water Program
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Primary Contact/Email:
Description: Nutrient losses from common lawn care practices, such as fertilization, have been identified as significant contributors to Non Point Source Pollution (NPS) in New England’s watersheds. In order to create an effective educational outreach program to stimulate the use of more environmentally responsible lawn care practices, and reduce this source of NPS, a significant amount of social science research has been conducted to inform the design of a marketing program informed by the principles of community based social marketing.
Permission Comments:
Contact for Permission: CSREES - New England Regional Water Program, () -
Year: 2008
Related Media Campaign: None
Survey Purpose To inform the design of a marketing program aimed at changing lawn care behaviors