Mortality Risk Valuation And Stated Preference Methods: An Exploratory Study

EPA Grant Number: R824711
Title: Mortality Risk Valuation And Stated Preference Methods: An Exploratory Study
Investigators: Krupnick, Alan J. , Cropper, Maureen , Alberini, Anna , Belli, Robert
Current Investigators: Krupnick, Alan J. , Cropper, Maureen , Simon, Nathalie , Alberini, Anna , Belli, Robert
Institution: Resources for the Future , University of Colorado at Boulder , University of Maryland and World Bank , University of Michigan
EPA Project Officer: Chung, Serena
Project Period: October 1, 1995 through September 30, 1997
Project Amount: $114,822
RFA: Valuation and Environmental Policy (1995) RFA Text |  Recipients Lists
Research Category: Economics and Decision Sciences


The purposes of this project are: (1) to improve understanding of cognitive processes involved in the valuation of mortality risk reductions that occur in an environmental pollution context, and (2) to translate this understanding into survey language appropriate for future stated preference studies. The approach is to bring the disciplines of economics and cognitive psychology together to build "mental models" of such cognitive processes, aided by the conduct of highly structured one-on-one interviews and focus groups and an extensive literature review. We propose to focus on the effect of various dimensions of risk and the risk context on willingness to pay to reduce death risks, including the perception of small probabilities, latency, confounding with morbidity, and respondent initial health status and age.

Supplemental Keywords:

RFA, Scientific Discipline, Economic, Social, & Behavioral Science Research Program, Health Risk Assessment, decision-making, Social Science, Economics & Decision Making, Psychology, ecosystem valuation, human welfare, policy analysis, social psychology, demographic, surveys, decision analysis, life expectancy, public issues, valuation of mortality, valuing environmental quality, cognitive psychology, environmental values, information dissemination, morbidity risks, preference formation, cost/benefit analysis, environmental ethics, environmental policy, methodological research, mental models, psychological attitudes, public values, social resistance, mortality risks, public policy, stated preference, willingness to pay

Progress and Final Reports:

  • 1996
  • Final Report