Case Study: Accokeek Foundation
Workplace Giving Contributes to Sustainable Funding at the Accokeek Foundation (MD)
Almost 50 years ago, the Accokeek Foundation was established to preserve the land directly across the Potomac River from George Washington's Mount Vernon. The Foundation stewards 200 acres of Piscataway Park, a national park on the shore of the Potomac River. Its programs educate people of all ages about responsible land management-past, present and future. This case study highlights how the Accokeek Foundation is obtaining funding from workplace giving campaigns.
The Accokeek Foundation constantly seeks to diversity its funding base and to develop new sources of revenue. Therefore, in 1993, the Accokeek Foundation helped to found the Environmental Fund for Maryland (EFM), a coalition of environmental organizations accepting contributions through the Combined Federal Campaign (CFC). The Accokeek Foundation's mission is certainly aligned with that of many environmental organizations. Participating in the EFM provides the opportunity to raise money and collaborate with many like-minded partners. EFM is spearheading an effort to include environmental organizations in other workplace giving campaigns, to increase the number of opportunities to reach potential donors.
From 2001 to 2005, the Accokeek Foundation received about a total of about $19,000 through its participation in EFM; some years were stronger than others. The organization's volunteers usually participate in several CFC events each year. They set up display boards and deliver handouts informing participants about the Accokeek Foundation and the other EFM members. The funding the Accokeek Foundation receives from the CFC is used for general operating support.Like most organizations, the Accokeek Foundation is working to develop a more strategic communication strategy for following up with CFC and other donors. This is challenging, because information about donors is not promptly provided to EFM and the Foundation. Therefore, acknowledgements cannot be provided promptly. In some cases, donors opt to remain anonymous or do not provide full contact information, so it is not possible to provide follow up information and thank donors. The Foundation is also working to incorporate information about the CFC and workplace giving into its outreach efforts. The Accokeek Foundation is looking at ways to increase CFC outreach during the Foundation's 50th anniversary in 2007.
For more information,
The Accokeek Foundation at Piscataway Park
3400 Bryan Point Road
Accokeek, MD 20607