Corresponding Case Study:
Step 4 (continued). License Plate Programs
Specialty license plates allow car owners to demonstrate their support for a cause by paying a fee above and beyond the normal registration fee. In some states, this is a one time fee and in others it is an annual fee. In exchange, they receive a vanity license plate promoting the cause. A designated nonprofit organization receives a portion of proceeds from the sale of these specialty license plates.
Each state has its own process for developing specialty license plate programs. Generally, it requires legislative approval and an upfront administrative fee to defray the cost of the license plate design, development, promotion, and distribution. The state administers the program for the nonprofit organization.al skills, and in-kind assets that may not be represented in your board or staff.