Do You Need a Funding Plan?
Introduction to the Six Steps
Step 1: Establish Priorities
Step 2: Assess Capacity
Step 3: Set Fundraising Goals
Step 4: Identify Funding Sources
Step 5: Evaluate & Select Funding Sources
Step 6: Write & Implement Plan
- The Basics
- Evaluating your fundraising efforts
- Next Steps
Sample Finance Plans
List of Case Studies
References & Additional Resources
Step 6 (continued). Next Steps—Moving from Fundraising to Finance
Remember that fundraising is just one component of the larger financing plan of your watershed organization. Financing involves establishing mechanisms for managing funds in order to get a maximum return on your investment. Three critical questions have to be answered:
- Who is going to pay?
- What instruments are necessary for attracting and allocating capital?
- What institutions will transfer the value?
In other words, it is not just about having the money, but having the means (adequate staff, equipment, resources, etc.) to use the money most effectively. In creating your fundraising plan, don't forget that how you plan to use and manage these resources to meet your goals should always be a top priority.
Now that you have completed the six steps to creating a fundraising plan, you are ready to complete our short self-test to gauge how much you have learned through this exercise!