Do You Need a Funding Plan?
Introduction to the Six Steps
Step 1: Establish Priorities
Step 2: Assess Capacity
Step 3: Set Fundraising Goals
Step 4: Identify Funding Sources
Step 5: Evaluate & Select Funding Sources
- Fundraising Environment
- Estimated Returns
- Key Evaluation Questions
Sample Finance Plans
List of Case Studies
References & Additional Resources
Step 5 (continued). Your Fundraising Environment - What Are They Looking For?
Nonprofits are increasingly being asked to prove their benefit to the environment. It is not enough to address problems; nonprofits must deliver results. Given this fundraising environment, one of the main things that donors are looking for is accountability.
This means they want to see an organization that:
- States its mission, purpose, and goals clearly
- Shows evidence of and articulates the needs of those being served
- Explains how its programs work, how much they cost, and what benefits they produce
- Shares financial information such as costs of governance, operations, and programming
- Is open and inclusive in procedures, programs, and processes
- Takes leadership on behalf of the public interest
Citation: See Resources, Works Cited #26