MINAMYER, S. K. AND K. CLAYTON. Effective Risk and Crisis Communication During Water Security Emergencies: Report Of EPA Sponsored Message Mapping Workshops (EPA/600/R-07/027). U.S. Environmental Protection Agency, Washington, DC, EPA/600/C-07/006, 2007.
This report provides the results of the EPA-sponsored message mapping workshops held in 2005 and 2006 for water sector organizations. The workshops feature the work of Dr. Vincent Covello, who is the primary author of the report. Message mapping is a seven-step process for predicting 95% of questions likely to be asked by the media and others following an incident; for preparing clear and concise answers to the questions along with supporting information ahead of time; and for practicing effective messsage delivery before a crisis occurs. Message mapping has become widely accepted as a method of preparing ahead of time for crisis communication that will be necessary during various types of potential incidents, including those affective drinking water and wastewater utilities. It is a key to the science-based risk communication process.