| Title: |
Watershed Watch: Evaluation of Watershed Watch Campaign Effectiveness 2003 Public Opinion Survey and Focus Groups |
| Type: |
Evaluation |
| State: |
California |
| Agency: |
Santa Clara Valley Urban Runoff Pollution Prevention Program (SCVURPPP)
Sunnyvale, CA, 94086
|
| Primary Contact/Email: |
Jill Bicknell - Contact may be out of date |
| Description: |
|
| Website: |
www.mywatershedwatch.org/resources/ |
| Permission Comments: |
Permission is granted for other organizations or individuals to replicate and use the files subject to the following restrictions: 1) acknowledge Santa Clara Valley Urban Runoff Pollution Prevention Program for use of materials; 2) inform Santa Clara Valley Urban Runoff Pollution Prevention Program about the purpose of use (I.e., where and how the materials are being used). |
| Contact for Permission: |
Jill Bicknell, (408) 720 - 8811
|
| Year: |
2003 |
| Related Media Campaign: |
Watershed Watch
|
| Survey Purpose |
The goals of the survey include: (1) assessing the success of the campaign in meeting its goals among the primary target audiences (2) evaluating the effectiveness of campaign messages (3) seeing if campaign messages are successful in increasing the target audience's awareness about watershed stewardship and pollution prevention and (4) gauging if campaign messages are influencing behavior. |