Phase II BMP & Measurable Goal Examples
PUBLIC EDUCATION AND OUTREACH ON STORMWATER IMPACTS MINIMUM MEASURE
Public education is a key component to any effective stormwater management program.
Hypothetical Case Study: Smalltown, USA, is a California city of 10,000 people that has decided to conduct a general outreach campaign on stormwater and to target their program to school children and restaurants. Restaurants have been identified as a significant contributor of oil and grease to both storm drains and sanitary sewers. The City would also like to increase the overall knowledge of the citizens on stormwater pollution. The following BMPs and measurable goals are examples of what this City could propose:
Minimum Measure Objective: The City will educate the general public by making 30,000 impressions per year with a stormwater quality message via print, local TV access, local radio, or other appropriate media.
BMP: Public education radio campaign on stormwater
Measurable Goal: The City will produce and air on local radio a 30-second public service announcement on stormwater and what the public can do to prevent stormwater impacts. This radio ad will air at least once a week for the first two years of the permit term. The City will conduct a survey at the end of the permit term to ascertain behavioral changes in target audiences.
Justification: Stormwater permits in the Los Angeles regional area require approximately 3 impressions for each person per year. Smalltown’s goal is to achieve the same level of exposure.
BMP: Stormwater education program for school children
Measurable Goal: A minimum of 50 percent of all school children (K-12) will be educated every two years on stormwater pollution by providing the School Districts in the jurisdiction of the City with materials, including videos, live presentations, brochures, and other media.
Justification: Educating school children on stormwater and water quality practices, including water conservation measures, will help promote better public awareness.
BMP: Stormwater education materials for restaurant owners
Measurable Goal: Outreach material on proper stormwater management practices for restaurants will be produced within one year. Inspectors from the City’s health department will be trained on potential stormwater violations and proper practices for restaurants within one year.
Justification: Restaurants have been identified as a significant contributor of oil and grease into both storm and sanitary sewers. This targeted educational campaign will make the restaurant owners aware of proper disposal and recycling practices for oil and grease and inform them of potential fines for illegal dumping into storm or sanitary sewers.
|
